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Can you help make your company greener??
Yes, you can... NO DOUBT YOU’VE NOTICED... GREEN IS IN You can’t turn on the TV or read the newspaper (and never mind the blogosphere!) these
days without seeing another story on some business installing solar panels on its existing HQ
building, or building a new, all-environmentally-friendly one from the ground up. Suddenly,
greenness is everywhere; it’s almost as though Al Gore’s winning the Nobel Prize really did
focus people’s minds. And with a new administration that has made clear its commitment to alternative energy and
combating global warming, this focus will, if anything, only increase over the coming four-plus
years. So if you were hoping your business would be able to duck the issue a bit longer...
well, it’s probably time to re-evaluate and think about maybe jumping on the bandwagon.
Increasingly, greenness is becoming a silent metric being applied to individuals and
businesses – including your B2B – and it may well condition whether or not you make that big
sale next month, without your even knowing it. And it’s no longer enough to just not be an
overt polluter; now you’ve got to be on the bleeding edge of lowering CO2 emissions,
reducing power consumption, recycling heat, and a host of other items that weren’t even on
the radar screen 10 or so years ago. REASONS FOR GOING GREEN
OK, we all know that the right reason to go green is to save the planet for future generations.
But if doing so meant raising costs and lowering profits, progress would be painfully slow to
flat-out non-existent. Fortunately, many of the more popular green steps these days are also economically
attractive ...either straight up, or after the impact of taxes, fees or other incentive structures. For example: - recycling paper, glass and plastic is cheaper than landfill disposal
- solar or wind power can be cheaper than the utility’s peak-load pricing
- steps taken to minimize a building’s climate-control load pay off in reduced energy
costs
...and another one we’ll look at in more detail shortly: online marketing is both greener and
cheaper (greater ROI) than traditional offline marketing.
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