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Facilities –
Whether your facilities group is about to build a new HQ, looking for additional space to
lease, or simply managing its existing space portfolio, there’s probably room for
improvement – and therein perhaps a press story – on its green efforts. The US Green
Building Council ( www.usgbc.org) has a great number of educational and other resources
that can help with the task, and also administers the Leadership in Energy and
Environmental Design (LEED) rating system for green buildings. The datacenter –
Chances are that you’ll find a kindred soul in the CIO or IT Director... if not for purely green
reasons, then because getting hold of power and cooling costs are already on his/her goal
sheet for straight-up economic reasons: there’s really nowhere else to squeeze cost out of
the IT function. But don’t be surprised if you find a fair level of environmental consciousness there.
According to Microsoft’s CIO, Tony Scott: “Most CIOs have come to recognize that both
their employees and the customers of the company want to know that the company that
they are either working for or buying products from is acting in an ecologically responsible
way, and that you take these issues seriously.” And there are now some great examples;
American Honda's datacenter in Longmont, Colorado – a free-standing structure housing
only a datacenter – is the first LEED Version 2.2 Silver certified datacenter in the country
...despite that datacenters are considered difficult to certify because of their large energy
consumption. NEED A PARTNER?
Sometimes it’s not easy to see how to replace something you’ve been doing for years – a
tradeshow, say – with an equivalent online promotion. What would help is a competent
partner in the online space... to bounce your ideas off of, and maybe bring some of their own
based on their long experience with companies like yours. When it’s time to choose such a partner, we believe that your choice should be eMagine, for
a number of reasons: - Unlike many website development firms whose focus is primarily on design and
winning awards, eMagine understands that your concern is for business results ...so
that is our focus, too. - Our 10+ years of experience developing Internet solutions for more than 500
companies has resulted in countless references willing to testify to our expertise. - eMagine follows research-based industry best practices in all online marketing
domains, taking a holistic approach that integrates creative design, usability and
technology.
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