Can you help make your company greener??
Yes, you can... NO DOUBT YOU’VE NOTICED... GREEN IS IN You can’t turn on the TV or read the newspaper (and never mind the blogosphere!) these days without seeing another story on some business installing solar panels on its existing HQ building, or building a new, all-environmentally-friendly one from the ground up. Suddenly, greenness is everywhere; it’s almost as though Al Gore’s winning the Nobel Prize really did focus people’s minds. And with a new administration that has made clear its commitment to alternative energy and combating global warming, this focus will, if anything, only increase over the coming four-plus years. So if you were hoping your business would be able to duck the issue a bit longer... well, it’s probably time to re-evaluate and think about maybe jumping on the bandwagon. Increasingly, greenness is becoming a silent metric being applied to individuals and businesses – including your B2B – and it may well condition whether or not you make that big sale next month, without your even knowing it. And it’s no longer enough to just not be an overt polluter; now you’ve got to be on the bleeding edge of lowering CO2 emissions, reducing power consumption, recycling heat, and a host of other items that weren’t even on the radar screen 10 or so years ago. REASONS FOR GOING GREEN
OK, we all know that the right reason to go green is to save the planet for future generations. But if doing so meant raising costs and lowering profits, progress would be painfully slow to flat-out non-existent ... Download PDF >> Read HTML Version >> |