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B2B Web Strategy Blog
Recommended Reading
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Valuable resources from web strategy experts

Recommended Reading

We’re always on the lookout for thought leadership, wherever we can find it. Here’s some of what we’ve found useful; you may, too...

Blogs:

  • eMagine’s B2B Web Strategy Blog
  • The WebMarketCentral Blog, by Tom Pick 
  • B2B Lead Generation Blog
  • Future Now’s Marketing Optimization Blog
  • Writing White Papers, by Michael Stelzner 
  • Guerilla Consulting
  • Selling to Big Companies, by Jill Konrath 

Websites:

  • BtoB Magazine
  • MarketingProfs
  • ClickZ
  • RainToday.com 
  • MarketingSherpa
  • KnowledgeStorm

Books

The Whuffie Factor
by Tara Hunt
Lead Generation for the Complex Sale:
by Brian Carroll
Managing Sales Leads: Turning Cold Prospects into Hot Customers
by James Obermayer
Mastering the Complex Sale
by Jeff Thull
S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
by Russell M. Kern
CLIENT SEDUCTION: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
by Henry DeVries
The New Rules of Marketing & PR
by David Meerman Scott
Writing White Papers: How to Capture Readers and Keep Them Engaged
by Michael A. Stelzner
Selling to Big Companies
by Jill Konrath
Managing Sales Leads: How to Turn Every Prospect into a Customer
by Bob Donath
Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug
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