Research Report

Online Video: How to Benefit from the Fastest-Growing Trend in Marketing

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  • Deliver a high-quality user experience and highly reliable service

With an OVP (example: Brightcove), you can easily add a player to your website without
worrying about complex back-end setup and video hosting requirements. Leading OVPs
significantly cut start-up costs, reduce total cost of ownership, and accelerate time to market
for your online video initiatives.

OK, SO MAYBE YOU COULD USE A LITTLE HELP...
Perhaps you would find a little guidance helpful ...in selecting the spots where video would
provide the biggest bang, for example. You need a competent partner in this arena, just as
you probably wouldn’t write your own ERP application.
When it’s time to choose one, we believe that your choice should be eMagine, for a number
of reasons:

  • Unlike many website development firms whose focus is primarily on design and
    winning awards, eMagine understands that your concern is for business results ...so
    that is our focus, too.
  • Our 10+ years of experience developing Internet solutions for more than 500
    companies has resulted in countless references willing to testify to our expertise.
  • eMagine follows research-based industry best practices in all online marketing
    domains, taking a holistic approach that integrates creative design, usability and
    technology.
  • Our Search Engine Marketing Department is staffed by highly experienced industry
    professionals. Our PPC consultants honed their skills in the very demanding
    business-to-consumer world; plus we are one of only 41 Google Adwords Qualified
    Companies in the US.
  • Because everything in Web marketing touches everything else, you’re always better
    off with a full-service Web consultancy – like eMagine – than with a niche SEO or PPC
    service provider.
  • eMagine is profitable and is backed by a $200 million New England corporation.
    We can do everything from helping you think through your plan, to executing and measuring
    entire campaigns; we can help a little or a lot, as you choose. But working together, we’ll
    definitely ensure that your B-to-B leverages all of the many powerful opportunities presented
    by online video.

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