In the bad old days of ...oh, maybe 4-5 years ago, most people lacked broadband access,and online video was viewed with nearly the disdain reserved for spam. The quickest way to earn the wrath of dialup users was to send them a 2-minute video clip that tied up their line for 90+ minutes, just downloading into their inbox. Today, with over 450 million broadband subscribers worldwide and nearly every business having a high-speed Internet connection, the old reservations have gone the way of the teletype. Now more than 80% of Internet users watch video regularly. Since supply needs to match demand, you might guess that there’s been a mini-explosion in video content on the Web ...and you’d be right. The larger companies with greater resources have led the way, of course; but dropping costs have enabled nearly every B-to-B to get in the game to some level. SHOULD YOUR COMPANY BE USING ONLINE VIDEO? In a word... absolutely.
There’s more than just a germ of truth behind that old saying, “a picture is worth a thousand words.” No one would question the greater grabbing and connecting power of television vs. radio ...never mind the newspaper. Research also supports the effectiveness of video: according to MarketingSherpa, online video is second only to word-of-mouth for its ability to influence decision makers in every stage of the purchase lifecycle ... Download PDF >> Read HTML Version >> |