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Pragmatic approach, realistic expectations. The days of focusing on whether you’re positioned for Keyword A on Page 1 in Position 4
are over. SEO is not a precision game. Any Search Engine Marketer worth her salt will
focus on the results of a holistic strategy, not on the day-to-day granular rankings of individual
key phrases. As a Search Engine Strategy is planned, the most difficult of paradigm shifts for most
companies (and likely yourself) is to focus on results, not rankings. For good measure,
we’d like to say this one more time. Your Search strategy should be entirely focused on
results. Let’s illustrate this important results-focused paradigm shift: Example of an SEO strategy of the old days: - Ignore the importance of setting specific goals for increases in traffic and leads
- Optimize for the most obvious, broad, competitive key phrases
- Optimize only page content, title tags and meta tags
- On a regular basis, obsess over precise rankings, disappointed on a daily basis that
you’re not showing up on Page 1 for a phrase that appears on 1,430,000 websites in
line, ahead of you - Set it and forget it. Expect that the optimization alone, without ongoing content
development, should work miracles and outsmart Google’s algorithm - Determine that the effort was a failure because either (a) you had no goals to measure
your success against or (b) you just didn’t achieve the rankings you wanted,
regardless of how unrealistic the strategy may have been - Give up on SEO… or find a new consultant who will tell you what you want to hear
again, only to waste another 6-12 months on a flawed strategy
So, now, on the next page, let’s look at (and compare to the old) a 2009, eMagine SEO << previous | next >>
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