eMagine is proud to offer one of the premier search engine marketing services in New England.   Whereas SEM was once a “value-added” service offering, now, due to a key acquisition in 2003, eMagine offers our clients premium traffic-driving SEM services from a dedicated team of search engine experts.

eMagine can implement a search engine marketing program for your web site that will identify target keyword phrases, optimize your site based on those keyword phrases, and then submit the site to the search engines using current methodologies. Our service is an ongoing program that will work to ensure you are listed on the engines and ranked well for the phrases related to your business.

Over time, rankings may vary but we are continually updating our optimization methodology to adapt to ever changing search engine logic. What you are investing in is an ongoing, ever-evolving plan to drive targeted traffic to your website.

The search engine industry is always changing. People are increasingly relying on search engines for their daily needs, and search engines are becoming more robust in the process. These developments have led businesses to spend more on search engine marketing to target the Internet population. Effective search engine optimization requires a strategy that will help a company reach its marketing objectives and keep up with this constant state of evolution.

The Complexity
Search Engine Marketing is a science. Through analysis of web usability, an understanding of colloquial semantics, a never-ending study of search engines’ ranking algorithms and constant success measurement and analytics, we’ve developed a system for achieving dramatic increases in qualified traffic to our clients’ web sites.

Why should you engage in a search engine strategy?
Well, good search engine rankings themselves do not make a company money.   A lot of senior managers get caught up with “Why isn’t our site coming up FIRST when I type in <<keyword>>?

The truth is, your goal is traffic.   GOOD, QUALIFIED, TARGETED traffic.   And although improved rankings in the search engines are a very significant means to this end (traffic), the rankings themselves are not a very effective measure for success.

The goals for an ROI-driven Search Engine Marketing strategy should be based on RESULTS. 

Results = greatly improved quantity of targeted traffic.

eMagine will create an online marketing strategy for your company consisting of a combination of the various key traffic-driving tactics:

• Audience Profiling
• Search Term Analysis/Consulting
• Organic Search Engine Optimization.
• Pay-Per-Click Management
• Reciprocal Linking
• Paid and Free Directory Submissions
• Blogs and Press Release Exposure
• Banner Advertising on Targeted Sites