|
What to do when your website only needs a makeover. Perhaps your website is fundamentally sound: it draws traffic, engages visitors and converts prospects at acceptable rates, and you’ve been keeping the content up to date. It’s just that it has a sort of “dated” look, or one that no longer feels in keeping with what your company has become. Or maybe yours is one of those first- or second-generation websites which has seen extensive in-house development, with a lot of disparate custom applications and lots of hooks to and from various databases. Everyone knows it needs replacing, but it’s scary just to touch it for maintenance, never mind for a major extension or complete refurb. Not to mention that literally re-developing all of those apps and hooks to equivalent functionality in a new, fresh system represents a potentially huge project... The 80% Solution In these situations, a good alternative may well be a design-only project, in which you largely maintain your current site’s structure but give it a fresh new look, some navigational improvements, more lead-generation opportunities, revised messaging, etc. It’s a compromise that we’ve seen gain significant popularity recently. While certainly not the “perfect world” scenario (you may still not be able to manage content or maintain the site efficiently), it gets you a new-looking website that better supports the company’s image, as seen by the public at large ...and by your business prospects and partners. Perhaps best of all, eMagine can deliver a refreshed site to you under this approach for as little as half the cost of our complete Website Development Service ...and your only task may be to select/approve our design. We’ve done this kind of makeover for scores of clients, and will be happy to provide an estimate for your project.
|