eMagine's PPC Service

Keyword Analysis

We help you identify your target audience and the terms they use in thinking about your product or service. (Strangely, for many clients, this will be the first time they’ve thought about their business context in this way!) We’ll analyze your website’s log files to identify the keyphrases that visitors presently use in finding your site. We identify your competitors and scrape the keywords that they deemed important enough to display in their content and meta-data. And we’ll employ several Internet-based keyword generation tools to discover related keyphrases and their popularity.

We’ll organize all of the identified keywords into a number of “buckets” – one for each likely descriptor of your product/service. This step will provide the initial structure for your campaign. We’ll also employ the best match strategy to get you the most qualified traffic for the lowest possible cost per click.

The final keyword analysis will provide you with a list of qualified keywords with their estimated cost per click, the estimated traffic and a recommended ad spend. Remember: you set the budget, and you’ll never spend more than your daily budget.

Ad Creative

For each “bucket”, we will create several relevant ads. Our PPC specialists are well versed at writing ads that provide you with the lowest possible cost per click, as well as assuring a high click-through rate.

Landing Page

We’ll work with you to select one or more offers that your visitors should find desirable and relevant. Landing page selection is crucial, especially as it directly affects your cost per click and your conversion rate as well. Whenever applicable, we’ll identify any apparent obstacles to conversion.

Campaign Set-Up

This is where we find that many clients unknowingly make some very expensive mistakes. After determining your objectives – e.g., branding or traffic or lead generation – we’ll set up your campaign so you’ll avoid the potholes that the uninitiated very often fall into.

Analysis and Fine-Tuning

Starting up your PPC program is – quite literally – only the beginning. Under our continuing service, we will...

• modify your keywords/phrases and match strategies based on their demonstrated effectiveness;
• monitor your position strategy to determine the “sweet spot” that gives you the most conversions for the lowest possible per-click cost;
• continuously improve upon the effectiveness of your ad creative(s) and landing page(s) via systematic split testing;
• provide you with regular reporting, with data and graphical summaries that are both manager-proof and actionable;
• give you peace of mind, knowing that your PPC efforts are in the hands of experienced professionals.