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If you choose to let us fly the plane, you can sit back and enjoy the ride while we do all the work. Once we clearly understand your business objectives, eMagine’s Search Engine Optimization service moves through a number of stages, as follows...
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Business Discovery and Keyword ResearchThe most important part of the process is that in which eMagine digs in to truly understand your business and objectives. Who are the audiences? What are their searching behaviors? How long and complex is your sales cycle? Which "roles" at your target companies are searching and might they be using unique keywords each? Next, let's research the most effective phrases for prospects to find you with ... The goal of the keyword analysis is to identify the phrases that will drive the most qualified traffic to your website. We’ll be evaluating your website, your inbound link reputation and the information garnered from the discovery process. We’ll evaluate competitors' websites for content and meta-data. We’ll also employ a multitude of keyword generation tools that help us identify high volume and high quality traffic that will meet your business objectives.
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Optimizing Web PagesWe’ll optimize your most important web pages around our list of recommended keyphrases. Optimization includes edits to your meta-data and content. Content revisions incorporate changes to keyword proximity and density. Throughout the engagement we’ll ask to review ongoing content development so that it meets web page optimization best practices.
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Link BuildingIncreasing the number of links pointing your website is an integral part of search engine optimization. Provided it’s done correctly, improvements to your link reputation can have a positive effect on your search engine rankings. As part of your SEO engagement we’ll submit your website to the most relevant free and paid web directories. eMagine also offers enhanced link building services. eMagine submits your site to the most relevant free and paid directories, including Business.com, B2Byellowpages.com and the Yahoo Directory.
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Analysis and ReportingWe’ll provide regularly scheduled rankings and traffic reports along with a summary of completed or ongoing tasks associated with your site optimization. After your site has captured some statistically significant traffic we’ll provide further analysis and recommendations to drive more qualified traffic and meet your business objectives.
| We encourage and welcome ongoing collaboration with our clients throughout engagement. When you’re engaged, it's generally a good indication that we’ll be able to meet your expectations and more importantly, your business objectives.
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