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There’s a lot of nitty-gritty work involved in sending e-mails to a list of 500 or more addresses on a regular basis. First, of course, you’ll need an application that can chug through your prospect database (or custom selection thereof) and “blast” your already-prepared e-mail to all those addresses. That program will provide you with feedback on open rates and conversions (if applicable). Then you’ll have to deal with the bounce-backs, auto-replies and “Remove” requests to ensure ongoing database purity ...while trying not to overlook the few replies containing genuine feedback to your communications, or the still more occasional “Please have a salesperson call me.” It’s enough to make you ask yourself, “Is this really how I should be spending my time ...or my staff’s??” Really, this is clearly one of those non-“core” activities that is hard to justify burning internal resources on ...which makes it an ideal outsourcing candidate. So why not just... Call on the experts... ask eMagine to do your next e-mail blast for you. Not only will we get your message out on schedule... we’ll provide you with custom reports on open and click rates, conversions, and who was involved in those. We can even take on those database maintenance chores for you, again providing you with reports of what was done and any exceptions that didn’t fit the agreed rules. It’s really just the e-mail equivalent of website hosting, which eMagine does for most of our clients. We think you’ll like both the service we deliver and the time it will free up for your other tasks.
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