A well defined messaging strategy…
articulates the value proposition of the company as a whole, each of the individual business units, as well as underlying products and services in a way that is consistent, relevant and easily digested.
Best approach …
The process for building a great brand and messaging strategy must include; identifying viable target audiences, assigning key drivers that influence buying decisions in each audience and taking into consideration existing competitive positioning. The result establishes the platform from which the company can consistently articulate messages that resonate with prospects and customers in all of the company’s marketing and sales efforts.
The messaging workshop:
Our workshop provides structure for uncovering the key elements that define brand identity, prioritizing them and achieving consensus for the best strategy.
Workshop Agenda:
- Key concepts of branding
- Goals and objectives defined
- Interactive discussion to uncover key elements that define the brand
- Who are you? What do you do? Why does it matter?
- Definition of Market Space
- Audiences served
- Key drivers, influencers and opinions that shape your market
- Customer Need States and how your service(s) satisfy them
- Competitive position and differentiation
- Company culture, history and personality
- SWOT analysis
- Build out branding options – distillation> prioritization> consensus
- Brand Identity Established
What You Get:
- Pre-workshop preparation including evaluation of current company messaging and marketing materials, competitive analysis of up to three competitors
- Half-day workshop (above)
- Deliverables: Tagline options, Messaging platform, Elevator pitch, Company story and notes from the workshop
This client said ...
They actually listened to our needs
We chose eMagine to help us formulate overall market messaging and a new corporate website. Everyone we worked with at eMagine was professional and excellent at their jobs. They helped us stay on track and we delivered the new website, messaging and SEO on time and within budget. We could not have asked for a better team to work with.