Digital Marketing

While the tactics, techniques and technologies are new, one must always remember that we’re still talking about
old-fashioned business and marketing.

It’s quite easy to get caught up in the minutia … but let us worry about that stuff.  Regardless of the tactics, let’s never lose sight of the real objectives (which haven’t changed much since marketing was invented): building your brand, generating targeted leads and increasing business.

Let’s start with 5 essential truths:

1. You cannot ignore Digital MarketingYou’re not the exception to the rule. Because it’s difficult, too many marketers convince themselves that Online Marketing is not very important.
2. “This isn’t your father’s Oldsmobile” (or Web)
   Times have changed. Between Google’s enormous growth and the rise of social media, antiquated tactics are out.
3. Your competitors are doing it
   Every day, you’re losing opportunities to a competitor who’s ranking better in Google or demonstrating more thought leadership on social networks.

4. Content is King
   An oldie but goodie. Compelling, up-to-date, referenceable content will never go out of style.
5. Real objectives will yield real results“Let’s get to #1 under <keyphrase> in Google” is not realistic. Increasing quality traffic and leads by 50%, 100% or even 1000% is most often a feasible objective.
6. eMagine possesses the dedicated staff, experience and expertise of a pure-play SEO/SEM firm, yet tightly integrated with our full-service Web Design and Web Development staff and expertise.

Our strengths lie in the areas of:

1. SEO (Search Engine Optimization)
2. PPC (Pay-Per-Click Advertising)
3. Social Media Marketing
4. e-Mail Marketing

1. Conversion/Lead-Generation Strategy
2. Web Analytics