No, it’s not your grandmother’s postcard anymore… but amazingly, e-mail works in virtually the same way.
And it’s vital to meeting the challenge of moving your visitors from prospects to buyers.
Once you’ve attracted some visitors to your site via search engine marketing, and converted them to potential prospects via a brand-relevant offer, you now have a group of leads to handle …which of course is a good problem to have.
After you’ve classified them and sent the hot leads over to Sales (and of course entered all of them into your CRM to facilitate teamwork and tracking), you’re left with the ones that will need 6-12 months or so of nurturing before they’ll be worthy of turning over to Sales for closing. For most B2B’s, the principal means of doing this is by means of e-mail marketing.
Like many things web-related, e-mail marketing is easy to do, but deceptively difficult – and time-consuming – to do well. It’s generally a good choice to leave the job to professionals – like those at eMagine – who do this day in and day out for clients in a variety of industries.
eMagine’s knowledgeable staff is prepared to help your company with:
- campaign planning
- creative design
- content/copy development
- email delivery management (hosting)
- A/B (“split”) testing
- metrics and evaluation
We can do it for you, or do it with you; but either way, we’ll make sure that you don’t miss any of the ingredients for success.
Contact our Online Marketing experts today to learn more.
This client said ...
Great people, results, speed and value
I've enlisted eMagine to build and optimize our web presence and SEO for three seperate startups over a dozen years. Great people, results, speed, and value.