Pay only for results.
No-brainer, right?
One of the most compelling features of PPC – perhaps even more to CEOs than to marketers – is the notion of paying only for leads that actually come to your Website. This is “narrowcasting” on steroids! You don’t pay to show your ad to everyone watching the Super Bowl at 9:03 pm, or everyone who picked up the January issue of Networks Unlimited. Instead, your ad is seen by only those with some interest in your product or service (as evidenced by keyword match); and you pay for only the subset of those viewers who actually clicked on your ad.
If done right, through LinkedIn and Facebook PPC advertising, Google’s AdWords and Microsoft’s adCenter (reaching Bing, Yahoo and MSN), you’ll reach 97% of searchers in a precisely-targeted fashion.
But it’s not easy …
It’s very easy to throw thousands of dollars out the window without a well-crafted PPC campaign. From precise targeting, bidding and placement, match strategies, ad testing, keyword selection and landing page/conversion optimization … PPC is not “set it and forget it”.
And Google ain’t the only game in town.
B2B Marketers must make the best, most precisely-targeted use of their online advertising budget. And Google’s AdWords might not always be the most logical vehicle. The social networks, specifically LinkedIn for B2B, are providing lower-cost, higher-ROI opportunities for PPC.
eMagine will partner with you to create, configure, monitor, test, modify and maximize the ROI from your PPC campaigns.
Contact our Online Marketing experts today to learn more.
This client said ...
I recommend them to any high tech B2B company
eMagine did a wonderful job on multiple projects: web site design, content management, and SEO and PPC.
I recommend them to any high tech B2B company looking for a great web agency.