What are your users' objectives?
Your objectives and your users' objectives are two different things.  And you can't ignore either.  So many sites are chest-pounding, bragging billboards focused far too much on "we", "us" and "me". 

These sites completely ignore the user and make clear that "We're going to give you what WE want, regardless of what you came for".  An extreme example of such inhospitality to guests would be Flash intro's.  Excluding Nike, MTV or Disney, does any web site visitor really WANT to sit through a Flash intro?

What are YOUR objectives?
If generating leads is important to your business, don't believe for a minute that YOUR web site can't generate leads.  But is your site aggressively capturing prospects?  Do you request data from your visitors in a quid pro quo exchange for certain pieces of information?

Newsletters, white papers, webinar registrations and contests are effective ways to capture strategic data from your prospects.  And don't worry about asking for a SMALL amount of data in exchange for such value-add information or events.  Your REAL prospects won't mind identifying themselves in order to become more educated.  Just keep the registration process simple, and watch your marketing database grow.

• Measure your responses – how many leads downloaded your white paper or subscribed to your newsletter or opted in to your email list?
  
• Measure reject rates, especially on your contact pages – where are users bailing out on your site?  Are you losing visitors just when you think you have them?
  
• Measure your leads-to-close ratio – is there a connect between perception and satisfaction?

eMagine's clients have come to EXPECT results from their web sites.  Our understanding of marketing principles helps our clients maximize and accelerate ROI through aggressive yet tactful lead generation activities.